By: J. Gigi Soliman, City of Miami Attorney’s Office
Lori Sochin is the principal of The Law Office of Lori A. Sochin, P.A. and serves on the Executive Board of Directors of the Women’s Chamber of Commerce. An accomplished attorney and businesswoman, for more than 20 years Lori has been helping her clients resolve –and avoid – disputes. She centers her law practice on business, real estate, and probate litigation.
But the law was not her first career. After graduating with high honors from the University of Florida, Lori started a career in retailing as a buyer with the Eckerd Drug Company. There Lori was responsible for a $60 million sales budget, determining what products the company’s 1600 stores would carry, negotiating with vendors for the best pricing and terms, and making sure the products stayed in stock for those stores to sell. But her favorite position at Eckerd was a stint as the merchandise communications manager. Lori’s job was to distill all of the information and instructions from the various merchandise groups at company headquarters into a communication that the very-busy store managers could easily read, understand, and follow. As it would turn out, that skill serves her well in her litigation practice, where she must distill complex facts and legal issues to present to busy judges, and juries too. After seven years with Eckerd, Lori took a leap and left her retailing career to return to the University of Florida to attend law school, something she had contemplated since her college days.
After graduating at the top of her class, Lori joined the international law firm Greenberg Traurig LLP right out of law school, eventually becoming a shareholder. More than 17 years later, Lori took another leap, this time to open her own law firm. Marrying her legal skills to her business experience gives Lori a distinctive perspective on solving her clients’ problems. Lori’s focus is first on achieving the best solution for her clients’ business problem, not just on “winning”; litigation is but one tool for
Lori not only advises her business and individual clients through their disputes and problems, but gets great satisfaction when she can use her skills to counsel her clients to avoid those disputes and problems in the first place. Her ability to advise, negotiate, and advocate makes her firm uniquely able to meet the needs of its clients.
Things You Ought to Know About Lori: Hones her negotiating skills with her 9-year-old daughter, who has learned well at her mother’s knee – so far, Lori is still winning. Loves to travel, especially with her daughter who also has the travel bug.